To help create and implement such a program based on the best research and with the help of experts, Mr. Ellison turned to his collegiate alma mater, the University of Southern California (USC). The University of Southern California was an ideal choice because of its rich tradition of football success, its location and reputation in a high-need urban setting (Los Angeles), and its experience with highly effective social service community-based programs. In late 2005, Riki Ellison shared his vision of a preventative football and academic program with key USC faculty and staff. This idea was embraced and enhanced by USC, and the Youth Impact Program and a collaborative partnership were created.